Established Fair Trading NSW’s first centralised insights function

Transforming function to strategic capability briefing Executive Leadership and positioning insights as core to regulatory decision-making

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Led analytics operations for $2M annual revenue portfolio

Managing 80+ billion records with monthly updates of 800+ million records, serving all major pharmaceutical companies in Australia with enterprise-scale healthcare insights

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Led analytics implementation for New Zealand expansion

Communicating with Ministry of Health for data access, creating ETL transformation rules, data dictionaries, and governance frameworks enabling patient-level insights from newly onboarded datasets

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Led 30+ client platform migration retaining 90%+ of client base

Coordinating technical, medical, and commercial teams during enterprise-scale technology transition and company-wide contraction

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Manager - Insights & Analytics (2023-Oct to 2024-Nov)

Led insights and analytics function, establishing strategic capability and executive trust in data-driven decision-making.

Sydney

2024 - 2023

• Established Voice of Customer (VoC) program utilizing mixed-method approach combining 50,000+ annual complaints database with automated post-mediation interaction surveys, creating direct public-to-executive feedback mechanism enabling rapid regulatory course correction without interpretive bias and establishing permanent mechanism for public voice in regulatory decision making
• Led End of Tenancy research program utilising mixed-method approach combining primary research surveys with rental bonds administrative data (330,000+ annual records), enriching rental regulation decisions with tenant experience insights
• Positioned insights as core to regulatory decision making with findings cited in senior leadership briefings and reaching the public through government website publication
• Built real-time insights infrastructure using PowerBI dashboards directly connected to Snowflake, delivering live data to executive stakeholders with automated monthly reporting and formal quarterly briefings with senior leadership teams and Commissioner
• Built Snowflake-to-Qualtrics integration enabling automated survey distribution, response collection, and integration of survey data with siloed databases (CAS system with 50k+ annual records) for unified insights platform
• Led cross-divisional data governance initiative working with senior executives to develop new coding frameworks (ANZSIC, CPC, HS/AHECC), enabling dataset comparability and richer cross-agency insights
• Built sustainable strategic capability, established BAU operations, 6-month roadmap, cross-departmental relationships

Analytics Lead, Australia & New Zealand (2022-Dec to 2023-Oct)
Senior Analytics Consultant (2021-Mar to 2022-Dec)

Led analytics operations and strategic insights for healthcare data platform serving all major pharmaceutical companies in Australia. Managed $2M annual revenue portfolio with team of 3 direct analysts and coordinated workload across 8+ consultants. Responsible for strategic resource allocation, project costing, delivery excellence, and operational efficiency while maintaining profitability across enterprise client portfolio.

Sydney

2023 - 2021

• Delivered trusted insights to top pharmaceutical clients including end-to-end patient treatment journeys, market share forecasts, prescriber preference analysis, patient profiles, and drivers for prescription and referral patterns that informed market access strategies, competitive positioning, and commercial decisions
• Led platform migration for 30+ clients retaining 90%+ of client base during company-wide contraction, coordinating technical, medical, and commercial teams. The 3 client losses attributable to budget cuts not platform issues
• Managed 80+ billion records with monthly updates of 800+ million records, maintaining full longitudinal dataset with automated version control and data dictionary updates, ensuring client facing reports are swiftly updated and accurate
• Led analytics implementation for New Zealand expansion - Communicated with Ministry of Health NZ for data access, engaged with partnerships manager and legal counsel on formalisation, created ETL transformation rules, data dictionaries, and governance frameworks enabling patient-level insights from newly onboarded datasets
• Built scalable analytics products through transforming bespoke client builds into repeatable frameworks with standardised documentation, enabling rapid deployment of condition-specific dashboards across multiple clients
• Productised Prescriber Analysis framework from initial client ad hoc request through prototype development to revenue-generating offering, creating sustainable new revenue stream and easy add-on to existing subscriptions
• Reduced monthly data update cycle by 85% from 1.5 weeks to 2 days through automated QA testing, eliminating manual report checking and implementing intelligent flagging for anomalies and significant variance
• Gained expertise across AIHW, ABS, PBS/MBS, GP and hospital datasets utilising trusted coding systems including ICD and ATC classifications for pharmaceutical and healthcare analytics
• Part of recruiting team during expansion phase hiring 6 consultants (team scaled to 17 at peak), then successfully navigated company contraction and redundancies, restructuring down to 3 analysts while fighting for additional headcount and maintaining delivery excellence
• Ran Agile sprint cycles through conducting 4-week sprint planning aligned with monthly data updates, led retrospectives with product/engineering/analytics teams, managed backlog refinement with product owners, forecasted resource allocation based on project pipeline using Jira and Confluence

Research Manager (2018-Mar to 2021-Mar)
Higher Duties (2020-Feb to 2020-Nov)

Led market research managing team of 2 direct reports. Established analytics hub positioning research as strategic capability.

Sydney

2021 - 2018

• Designed and implemented quantitative and qualitative research programs including B2C and B2B brand tracking, leads-to-enrolment tracking, marketing communications research, segmentation analysis, and course optimisation studies
• Led segmentation and offerings tuning analysis (reach and cannibalisation analysis) to understand optimal course offerings balancing teaching staff resources with student demand preferences, directly informing operational decisions
• Managed research budgets and external suppliers ensuring cost-effective insights delivery and valuable ROI through strategic vendor management
• Integrated multiple data sources including student administration (EBS data with 900,000+ annual records across 157 campuses), call centre data, Google Analytics (website traffic data), and primary market research to form comprehensive insights for reporting
• Collaborated across IT, student sales, digital, accounts, and campaigns teams to clean and connect data into centralised system, establishing single source of truth for reliable reporting
• Conducted complex data analysis using various tools and platforms, providing strategic recommendations based on statistical modelling and data interpretation
• Delivered analytics-driven insights on 400,000+ annual enrolments, delivering bi-annual enrolment reporting to senior executives as core metrics for NSW Government funding allocation and performance assessment

Consultant (2016-Jun to 2017-Nov)

Designed and managed end-to-end market research projects for pharmaceutical clients including project costing, pricing, supplier management, and ensuring on-time, on-budget delivery to client satisfaction.

Sydney / Singapore

2017 - 2016

• Designed brand health and market access studies utilising advanced analytical techniques including choice modelling, segmentation analysis, probability modelling, and predictive analytics for customer insights that informed pharmaceutical marketing strategy and optimising value propositions for market uptake
• Led prompted diary and forum research capturing longitudinal patient emotional journeys from diagnosis through treatment adherence, including lifestyle changes and support group engagement, providing contextual insights for strategic decision making
• Maintained key client relationships and contributed to business development through insights-driven recommendations on market trends, concept testing, brand positioning, and competitive strategy
• Conducted advanced research utilising TURF analysis, max-diff methodology, and correspondence analysis to optimise

Account Manager (2016-Feb to 2016-Jun)
Senior Research Executive (2013-Jun to 2016-Feb)

Managed key client accounts across finance, FMCG, and healthcare industries focusing on research design proposals, client relationship management, and budget accountability for innovation and commercial insights projects. Accountable for research execution and delivery across multiple industries.

Sydney

2016 - 2013

• Certified in Ipsos proprietary Bayesian analytics platform for Australia and New Zealand, conducting probability modelling and scenario analysis for strategic decision making using advanced Bayesian Network (IBN) analytics
• Delivered actionable customer insights through choice modelling techniques (conjoint analysis, discrete choice modelling) and segmentation methods (K-means, random forest) for brand growth strategies across diverse industry sectors
• Conducted advanced research in brand equity measurement, innovation testing, and market forecasting delivering strategic insights for commercial decision-making
• Optimised brand positioning and competitive strategy through correspondence analysis, TURF analysis, and max-diff methodology, informing marketing strategy and value proposition optimisation
• Led prompted diary and forum research capturing longitudinal consumer behaviour and contextual insights across finance, FMCG, and healthcare industries

Project Manager (2011-Oct to 2013-Jun)

INSIDESTORY
Managed end-to-end research projects for private and public sector clients in regulatory and policy environments.

Sydney

2013 - 2011

• Championed innovative eye tracking market research combining pupil dilation, gaze tracking, and conscious response measurement to assess emotional relevance and engagement across visual media, bringing cutting-edge methodology to client research programs
• Coordinated prompted diary and forum research initiatives supporting senior researchers in capturing longitudinal consumer insights for strategic decision making
• Managed external supplier relationships and coordinated multi-stakeholder research initiatives across diverse client requirements
• Delivered research insights for both private sector commercial strategy and public sector community engagements

Business Intelligence & Visualisation

PowerBI (DAX, Power Query), Excel (VBA, Power Query), Qualtrics, Google Analytics

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Data Engineering & Cloud Platforms

Snowflake, Databricks, AWS S3, Jupyter Notebook

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Programming & Advanced Analytics Methods

SQL, R, Python, SPSS, Q Research Software, Segmentation (K-means, Random forest), choice modelling, forecasting, probability modelling, statistical testing, experimental design

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Delivery & Leadership

Agile spring planning, retrospectives, backlog management, cross-functional collaboration, change management, Jira, Confluence

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Masters of Management in Community Management

University of Technology

Sydney

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Postgraduate Diploma Psychology

Murdoch University

Perth

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Bachelor of Arts - Psychology

Macquarie University

Sydney

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